RESUME

 
Professional ​
info​​
  • Postgraduate in Marketing management.

  • Google AdWords Certified, Hootsuite and Hubspot Inbound Marketing.

  • 5+ years of Marketing experience in Social and digital media, Email Marketing, Events, CRM, Sales and Public Relations.

  • Strategic and Creative thinking for Social media Marketing Campaigns for Facebook, Twitter, Snapchat and LinkedIn.

  • Creative mindset and Intermediate to advanced knowledge of Ms Office Word, Excel, Powerpoint and Adobe Acrobat and Photoshop.

  • Strong written and verbal communication skills. 

Work​
experience​
Allpro Truck Training Academy 
Marketing and Operations Specialist

July 2020 - Present

 

  • Using Adobe InDesign, Illustrator and Photoshop, create and design all facets of marketing material– brochures, sell sheets, signage; displays, promotional gifts, etc.

  • Developed direct mass mailings which resulted in 35% growth of student base.

  • Collected and analyzed prospective students data, including demographics, preferences and enrolment trends.

  • Assisted executive leaders in decision-making processes by creating daily reports and suggesting areas for development.

G Cinelli Esperia 
Marketing Coordinator 

April 2019 - April 2020

 

  • Lead management for business development

  • Co-ordinate and monitor the execution of creative, art specs and timelines for advertising and public relations initiatives on both social media and traditional media.

  • Web content development and designing. 

  • Using Adobe InDesign, Illustrator and Photoshop, create and design all facets of marketing material– brochures, sell
    sheets, signage & displays, promotional gifts, etc.

  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

  • Coordinating promotional video and photo shoots. 

  • Coordination with Event Design and management companies to organise trade shows.

WSI
Digital Marketing Coordinator 

September 2018 - March 2019

 

  • Lead management for business development including maintaining the HubSpot
    database and integrations with other systems.

  • Developing benchmarks and goals for marketing and advertising campaigns and ensure they are reached.

  • Preparing marketing reports by tracking campaign data, analyzing and summarizing into weekly campaign reports for the Sales teams.

  • Input, manage and analyze inbound lead data

  • Analysing content marketing metrics for business development and make
    recommendations and changes as needed.

  • Monitoring and managing ad campaigns in LinkedIn, Facebook and other advertising systems.

  • Creating content for business development marketing and advertising campaigns
    including: LinkedIn Ads, Facebook Ads, emails, blog posts, social media posts and
    landing pages.

  • Managing elements of the social syndication calendar for business development.

 

Seneca Helix
Digital Marketing and Administrative Assistant 

5 June 2017 - 8 September 2018

 

  • Assisting with coordination of the logistics of projects and events such as audio-visual media, event photography, preparing conference presentations, marketing/promotion, and follow-up events include: HELIX Workshops, Open houses and Committee Meetings.

  • In collaboration with Seneca School of Marketing and HELIX resources, contributing to the designing, engagement and maintenance of an online presence and social media strategy.

  • Designing both onsite and offsite promotional materials like website info graphics, brochers, Presentations, upcoming events, featured ventures and as assigned. 

  • Assisting the Project Coordinator in organizing and maintaining databases, application forms, and update web pages. 

  • Developing HELIX's reports and presentations

 

Digital and Social Media Marketing   

December 2015 - present

 

  • Started of with personal blog "postcookie", developed a news and media  website, obtainained 16k visits on the posts.

  •  Creating, curating, and managing all published content (images, video and written) and Conducting online advocacy and open a stream for cross-promotions.

  • Monitoring, listening and responding to users in a “Social” way while  cultivating leads and sales for "Beaut", App for Beauty Salon and "Progoti".

  • Oversee designing (ie: Facebook Timeline cover, profile pic, thumbnails, ads,  landing pages, Twitter profile, Blog, etc.). Designing, creating and managing  promotions and Social ad campaigns.

  • Currently establishing Torontobytes on Instagram, collaborating with  photographers and cross promoting them.

 

Crossmark Canada
Event specialist 
January 2017 - October 2017

 

  • Completed Experiential marketing campaigns in-store food/product demonstrations/events within a large grocery chain. 

  • Demonstrates products engage consumers and selling products in a  professional manner.

  • Setting up sales targets.

 

Viral India Pvt Ltd. 
Social Media and Digital Marketing Specialist (December 2015 -  December 2016)

 

  • Product Photography and Content writing for the e-commerce website Kalaahut.com and the Kalaahut Blog, fashion brand of  Indian Handcraft. 

  • Monitoring E-commerce marketplace like Amazon and Epsy for Kalaahut.

  • Strategic thinking and execution of Facebook, Instagram and Google Ads.

  • Promotion on Social Media platforms like Facebook, Instagram, Twitter,  Linkedin, Youtube, Snapchat and Pinterest.

  • SEO on Wordpress and Graphic Designing on Photoshop and Canva for projects like Kalaahut, The Jewelry Land, Crasftomart, Jugal Bakers and Lucknow Bytes.

  • Updating SEO friendly website content.

Skills
  • Social Media Marketing

  • Google Analytics

  • Microsoft Office

  • Wordpress 

  • Adobe Photoshop

  • Adobe Premier and Final Cut Pro-

  • CRM 

  • Audio and Video Editing

  • Photography and Videography

  • Google Adwords and Facebook Ad

  • Hootsuite

  • Spreadsheet

  • Copywriting and copyediting  

  • Strong Verbal Communication

Languages

ENGLISH

HINDI 

PUNJABI

Education
Seneca College

Marketing Management (Postgraduate certificate)

September'17 - May'18

  • Developed Marketing Strategies Business Decks for Harvard Cases  focusing on Market Segmentation and Positioning, Branding, Distribution  Strategies, Price strategies, CLV, Service Marketing and Promotional strategies.

  • Created promotional strategies through integrated marketing  communication plans.

  • Applied Market Research Study on Zara Canada’s understanding on Brand Equity

 

Event Marketing (Postgraduate certificate)

January'17 - August '17

  • Developed strategies for Event marketing planning and logistics for  Seneca 50.

  • Created of Digital marketing campaign plan and execution for Seneca 50.  (Shooting Promotional video and designing posters) 

Amity University, India
Bachelors of Journalism and Mass Communication

May 2013 - 2016

Graphic Designing, Electronic Communication, Advertising, Mass Communication, Print, State and Politics, French, Public Relations and Corporate Communication, Photography, Television Journalism, Media Research, Film Theory, Development Communication, Event Management, Cyber Media, Brand Management, Client Servicing and Copywriting, Media Planning.