Spotlight Reporting

Marketing Specialist

January 2022 - Present

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• Create marketing campaigns and content to drive North American sales enquiry.

• Create regular webinars and other content to provide thought-leadership topics to our target audiences.

• Organize quarterly Spotlight Reporting events and interactions in North America.

• Drive new leads in our Enterprise, Accounting and large Direct channels through energetic marketing initiatives and close collaboration with Global Marketing and our North American-based regional team.

• Use social media platforms and live events to leverage and grow an interactive Spotlight community where accountants can support and learn from each other.

• Enhance strategic partnerships and develop collaborative projects within the accounting ecosystem (in particular with Xero, Quickbooks, Dext and other leading eco-system players).

• Nurture accounting firms and businesses through the development of marketing programmes.

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Allpro Truck Training Academy 

Marketing and Operations Specialist

July 2020 - January 2022

 

• Using Adobe InDesign, Illustrator and Photoshop, create and design all facets of marketing material– brochures, sell sheets, signage; displays, promotional gifts, etc.

• Developed direct mass mailings which resulted in 35% growth of student base.

• Collected and analyzed prospective students data, including demographics, preferences and enrolment trends.

• Assisted executive leaders in decision-making processes by creating daily reports and suggesting areas for development.

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G Cinelli Esperia 

Marketing Coordinator 

April 2019 - April 2020

 

• Lead management for business development

• Co-ordinate and monitor the execution of creative, art specs and timelines for advertising and public relations initiatives on both social media and traditional media.

• Web content development and designing. 

• Using Adobe InDesign, Illustrator and Photoshop, create and design all facets of marketing material– brochures, sell
  sheets, signage & displays, promotional gifts, etc.

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

• Coordinating promotional video and photo shoots. 

• Coordination with Event Design and management companies to organise trade shows.

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WSI

Digital Marketing Coordinator 

September 2018 - March 2019

 

• Lead management for business development including maintaining the HubSpot
  database and integrations with other systems.

• Developing benchmarks and goals for marketing and advertising campaigns and ensure they are reached.

• Preparing marketing reports by tracking campaign data, analyzing and summarizing into weekly campaign reports for the Sales teams.

• Input, manage and analyze inbound lead data

• Analysing content marketing metrics for business development and make
  recommendations and changes as needed.

• Monitoring and managing ad campaigns in LinkedIn, Facebook and other advertising systems.

• Creating content for business development marketing and advertising campaigns
  including: LinkedIn Ads, Facebook Ads, emails, blog posts, social media posts and
  landing pages.

• Managing elements of the social syndication calendar for business development.

 

Seneca Helix

Digital Marketing and Administrative Assistant 

5 June 2017 - 8 September 2018

 

• Assisting with coordination of the logistics of projects and events such as audio-visual media, event photography, preparing conference presentations, marketing/promotion, and follow-up events include: HELIX Workshops, Open houses and Committee Meetings.

• In collaboration with Seneca School of Marketing and HELIX resources, contributing to the designing, engagement and maintenance of an online presence and social media strategy.

• Designing both onsite and offsite promotional materials like website info graphics, brochers, Presentations, upcoming events, featured ventures and as assigned. 

• Assisting the Project Coordinator in organizing and maintaining databases, application forms, and update web pages. 

• Developing HELIX's reports and presentations

 

Digital and Social Media Marketing   

December 2015 - present

 

• Started of with personal blog "postcookie", developed a news and media  website, obtainained 16k visits on the posts.

•  Creating, curating, and managing all published content (images, video and written) and Conducting online advocacy and open a stream for cross-promotions.

• Monitoring, listening and responding to users in a “Social” way while  cultivating leads and sales for "Beaut", App for Beauty Salon and "Progoti".

• Oversee designing (ie: Facebook Timeline cover, profile pic, thumbnails, ads,  landing pages, Twitter profile, Blog, etc.). Designing, creating and managing  promotions and Social ad campaigns.

• Currently establishing Torontobytes on Instagram, collaborating with  photographers and cross promoting them.

 

Crossmark Canada

Event specialist 

January 2017 - October 2017

 

• Completed Experiential marketing campaigns in-store food/product demonstrations/events within a large grocery chain. 

• Demonstrates products engage consumers and selling products in a  professional manner.

• Setting up sales targets.

 

Viral India Pvt Ltd. 

Social Media and Digital Marketing Specialist (December 2015 -  December 2016)

 

• Product Photography and Content writing for the e-commerce website Kalaahut.com and the Kalaahut Blog, fashion brand of  Indian Handcraft. 

• Monitoring E-commerce marketplace like Amazon and Epsy for Kalaahut.

• Strategic thinking and execution of Facebook, Instagram and Google Ads.

• Promotion on Social Media platforms like Facebook, Instagram, Twitter,  Linkedin, Youtube, Snapchat and Pinterest.

• SEO on Wordpress and Graphic Designing on Photoshop and Canva for projects like Kalaahut, The Jewelry Land, Crasftomart, Jugal Bakers and Lucknow Bytes.

• Updating SEO friendly website content.